On The Footpath

So, I was walking around OJ the other day, when I happened upon this:

Style Icon! It just says Italy

So, I had to take a photo!

I suppose, it sums up marketing in so many ways. Vespas are, no matter how it is cut, linked so closely with Italy.

No surprising; BUT, even to the non-motorcycling community out there; these stylish people movers are "Italy" on two wheels.

I can even think of a holiday that someone went on "Italy, on a Vespa"... Which does sound like fun!

I suppose the big thing is for the Vespa to remain relevant in an ever-changing world, or it will end up as a name plate made anywhere but Italy.

Cool advertising though!

So Mote it Be

Leigh